UWM Design Thinking Conditions Reframe FTD Business Turnaround in 2021 Essay

Question Description

I’m working on a marketing multi-part question and need support to help me understand better.

NEED IDEATE and SELECT
Organization:FTD LLC (FTD), also known as Florists’ Transworld Delivery, is a floral wire service, retailer and wholesaler based in Downers Grove, Illinois, in the United States. FTD was founded as Florists’ Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient. It was based in Detroit, Michigan and then moved to Southfield, Michigan prior to its move to Downers Grove. It originated as a retailers’ cooperative and began a process of demutualization in 1994. In June 2019 FTD filed for Chapter 11 bankruptcy protection while it restructures; all customer deliveries will continue in the meantime. In August 2019, Jeff Clarke joined FTD LLC as the new Executive Chairman (Wikipedia). sing Design Thinking as a framework, how might FTD turnaround their business in 2021?

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