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UWA Global Expansion Coca Cola and KCF Discussion

UWA Global Expansion Coca Cola and KCF Discussion

Question Description

I’m working on a marketing question and need support to help me learn.

Complete the following activities and submit your responses as a 1 page word document with standard margins. Provide your answers in complete sentences. You will be graded on grammar and spelling (5 points) in addition to the thoroughness and accuracy of your responses. All written submissions will be submitted through a plagiarism checker. Submissions with a score greater than 25 will receive a 0. Cite your sources and provide a reference page.

Compare and contrast the global expansion strategies used by Coca-Cola and KFC. Include the number of countries they operate in (5) , discussions of standardization versus adaptation (Which practice do the companies engage in? Provide substantiation for your conclusion.(10) Which countries outside of the U.S. have these companies been most successful in? (4) and what factors does each attribute its success to? (6)

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