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UOT Strategic Management Innovation Resistance & Product Expansion Presentation

UOT Strategic Management Innovation Resistance & Product Expansion Presentation

Question Description

I’m working on a management case study and need an explanation to help me learn.

Case study ( max 6 pages) and presentation on that case study

Question for the case study are attached to it in photograph while presentation details are as follows:

Include title page, brief summary of case study and answer the following questions in your slides:

What are the two types of barriers for active and passive innovation resistance? Which do you feel had more impact on the Apple Watch marketing strategies?

How do consumer segments impact innovation resistance and what do you need to consider with marketing decisions?

What do you see as the value for marketing for consumer-centric innovation? Have you seen this technique applied for other goods or services? Please explain.

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