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University of West Alabama Reference Groups Analysis

University of West Alabama Reference Groups Analysis

Question Description

I’m working on a marketing writing question and need an explanation to help me understand better.

One of the things that influences all consumers is their reference group. Identify reference groups that you belong to and how they influence your buying decision. For example, the professor of this course is an African American female with a doctorate. One way that this influences my buying behavior is that I actively seek to support black-owned providers when possible. I also belong to social media groups comprised of individuals in my demographic and purchase many of the products that are mentioned by my contemporaries. Provide specific examples of companies/products/brands that you purchase as a result of your reference groups influence.

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