I’m working on a management presentation and need an explanation to help me study.
I want a small summary
Emaar has been involved in CSR since 2004 and has taken part in a number of initiatives. Emaar first established a foundation to oversee its CSR efforts. Emaar supports three philanthropic organizations: the United Nations, Dream for Africa’s Future, and Dubai Care. It collaborated on a green building project with the Dubai Municipality. It has a strategy in place to direct its activities in terms of the climate. It has also adopted a policy that encourages gender equity and empowers women in leadership roles. When compared to its biggest competitor, Majid Al Futtaim, popular trends in Real Estate CSR in the UAE emerge. Emaar should identify its CSR goals and priorities, keep a scoreboard on its website to monitor progress, utilize social media to acquire new CSR ideas, publish a CSR report to highlight its initiatives, and publicize itself through green-focused media for positive coverage.
Emaar joins forces with the Dubai Municipality to launch a green building initiative. Emaar partnered with Dubai municipality on a water efficiency project in 2008. More than 58 properties along the Sheikh Zayed Road will benefit from the initiative, which would reduce sewage development. It implemented precise water-saving measures in the buildings. These actions had been in line with Dubai’s goal of promoting green construction. Emaar believes that promoting water quality should be incorporated into one’s everyday life, and that this can be accomplished by sewage reduction programs. The cost of water was also reduced, which helped the people. MEET and public services were in charge of the initiative’s implementation. Ever since inception in 2008, Emaar has taken the lead in its future growth.
Emaar supports Dream for Future Africa as part of its corporate social corporate responsibility. Gelila Assefa Puck created it in 2010 with the aim of feeding the hungry and educating the youth (Emaar Foundation | Emaar Properties, 2019).
Emaar is dedicated to the environmental well-being of the communities in which it works. The organization has implemented an environmental strategy that adheres to operating standards in order to have the least amount of effect on the eco-system in which it works. The policy directs the education and understanding of the environmental effects of business activities among workers, vendors, contractors, and the surrounding communities. It also stresses the importance of planned responsible action in order to minimize, reduce, and handle any possible environmental impacts. The strategy also contributes to the initiative to reduce the depletion of global and local natural resources by encouraging optimum utilization, recycling, re-use, and energy and material recovery (Emaar Environmental Policy and Sustainability Standards, 2019). Via concrete and rational measures, the policy also directs the elimination and controlled use of hazardous materials and waste items. The ultimate aim is to ensure that the company operations have minimal effects on the surrounding communities. Emaar has pledged to uphold high environmental performance standards in all aspects of its company operations. It is closely aligned with the UAE’s “Green Vision,” which aims to raise awareness about a greener lifestyle through water management and energy conservation.
Emaar is dedicated to its employees. Its goal is to create a welcoming and comfortable environment in which they will succeed. It views its employees as valuable assets and provides them with opportunities to succeed in their careers. Emaar places a high value on training and development in order to ensure that its employees are capable of managing all aspects of business operations, including customer service. According to various Emaar employee testimonials, the company offers a pleasant working environment as well as flexible hours.
The company also compensates its employees fairly, and given the vast initiatives in which it participates, it provides them with an opportunity that most businesses will find difficult to match. It also provides a dynamic environment in which its employees can learn a lot. Given the breadth of its business operations, it provides workers with opportunities to advance their careers in a variety of fields. Finally, since the company promotes women’s empowerment and gender equality, the work environment is one of dignity and respect.
Emaar is a major real estate development company in the United Arab Emirates. The corporation is dedicated to its corporate social responsibility policy. Emaar is a strong supporter of three charitable organizations: Dubai care, the United Nations World Food Initiative, and Dream for Africa’s Future. Dubai Care focuses on providing high-quality education to children from all walks of life in order to tackle the problem of poverty. The African Dream for the Future focuses on providing education and food to children and the underprivileged in African communities. In Dubai, Emaar supports UN programs, such as raising awareness about autism challenges. Emaar has also teamed up with the Dubai Municipality on a green building project aimed at eliminating sewage waste and conserving water. It is also at the frontline of empowering women to pursue senior roles and advance their careers through Hiya women leadership strategy.