1/ Analyze the reasons for IKEA’s delayed entry into the Indian market.
2/ Discuss the market entry strategy of IKEA for the Indian market. What are the advantages and disadvantages of adopting the wholly-owned subsidiary route in entering the market?
3/ Describe the key elements of IKEA’s globally successful business model. What are the sources of IKEA’s competitive advantage?
4/ Describe the bureaucratic and cultural challenges faced by IKEA in gaining approval to enter India. How did the company overcome these?
5/ Discuss the challenges that IKEA could face down the line in establishing its stores in the Indian market. What steps should IKEA take to succeed in the Indian furniture market?