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University of Florida The Success of Apple Discussion

University of Florida The Success of Apple Discussion


Watch the documentary “Steve Jobs: The Man in the Machine”, which can be found on Amazon. Discuss how Steve Jobs’ companies, Apple and Pixar, leveraged intellectual property to build tremendously successful companies that dominate their industries today. For instance, Apple pursues an aggressive patent protection strategy as well as aggressively protecting its research and development and trade secrets. Apple also has leveraged its iconic brand through trademark protection. Pixar entered into a licensing and production agreement with Disney that, while highly risky at the time, ultimately led to Disney’s acquisition of Pixar (which made Steve Jobs a billionaire).

Write a 500–1000-word paper discussing some of the many innovations developed by Steve Jobs’ companies and the role that intellectual property strategy played in contributing to their success.

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