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University of Florida Media Analysis Advertisement Question

University of Florida Media Analysis Advertisement Question

Question Description

Note: All papers should be 12-point font, Times New Roman, and with no spacebetween paragraphs. Papers, in violation of this format, will be penalizedone-letter grade.


As you discovered during week three’s lecture, The Super Bowl is as muchabout the advertisements as it is the game. Consequently, for this“Media-Analysis – Super Bowl 2021 Advertisement” assignment, you are requiredto conduct a one-page (single-spaced) analysis of two (2) advertisementsshowcased during the 2021 Super Bowl. Students can exceed the required pagelimit by one-page only, if needed.

In this comparative media analysis, you should address the followingquestions and consider the sociopolitical ramifications of the selectedadvertisements (including, but not limited to representations of issues ofdifference, minority communities, and stereotypical depictions and behaviors).Overall, you should analyze two (2) advertisements individually andcomparatively.

Describe each advertisement individually, detailing the company, thebrand/product, and its overall message.
1. In your opinion, what was the target market and how was this market shown ineach advertisement? Describe the demographic characteristics you think theadvertisement targeted. Explain your logic.
2. Explain why you think the advertiser targeted this group and chose the SuperBowl to do so. Do you think this advertisement was effective at gaining theattention of the target audience? Explain why or why not.
3. What particularly did you like or dislike about the advertisement? Explain.
Were there any media stereotypes or problematic images/messages present in theadvertisement(s)? If so, provide specific examples and consider how theadvertisement(s) might contribute to greater misconceptions of the highlightedcommunities and/or targeted audiences?
4. What similarities and/or differences did you discover between the twoadvertisements? Provide specific examples and consider the advertisements’messages comparatively.

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