Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!


UCLA Nespresso India Market Entry Campaign Strategy Case Study

UCLA Nespresso India Market Entry Campaign Strategy Case Study

Question Description

I’m working on a marketing question and need an explanation to help me understand better.

Nespresso case study

You are the marketing team at Nespresso. You are tasked with developing a Market Entry Campaign Strategy for the Indian market. See the Kashi Campaign Plan Book example for reference. But make sure you adapt the Kashi example to the Indian market and the Nespresso business context. Refer to and use the information set out in the Nespresso case study and Nespresso background information and other information provided in the Global Case Study Module. You will address the concerns of the aspirational segment (and so the management of Nespresso) in the market for ‘luxury’ coffee as set out in the case study.

Points to help you:

  1. You should develop a value proposition that will resonate with the aspirational segment.
  2. You are expected to promote Nespresso brand values as set out in the case study. These values are non-negotiable.
  3. Ensure that you understand the aspirational segment. Check out the annexes in the case and, page 11 and the report on the consumer market in India.
  4. Work within the limits set out in the case study on page 13 and the instructions on page 14. Note, FOR THIS GROUP PROJECT you are working on market entry campaign strategy.
  5. It will help you to recall that strategy entails goals.
  6. Write in report format. If you do not know what a report format is, then find out.
  7. As a guide to length: 15 – 25 pages including appendices and references. Use letter sized format, Microsoft word, 12pt font, double spaced with 1-inch margins.
  8. You will want to consider a situational analysis.
  9. Give thought to the 3 basic strategic questions: Where are we now? (Situational analysis). Where do we want to be? (Goals) How do we get there? (Plan of Action (marketing mix/relationship marketing/services marketing/partnership building and supply chain) to get to where you want to be. Remember, while the aspirational segment is your key consumer target market, you must not forget about other key relationships and partnerships such as farmers and dealers/retailers – check out the key growth drivers – and how these may be incorporated into your campaign strategy.
  10. make sure you inculde the cover page

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Executive Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Executive Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Executive Papers is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Executive Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.