I’m working on a business Discussion and need guidance to help me study.
Using the library or the Internet, identify an article concerning a company that has experienced an ethical issue in the last two years.
- Examine the use of social media marketing campaigns for and against the company regarding the ethical issue (hint: hashtags are a great way to search) and analyze the main advantages and disadvantages of the publics use of social media for this company.
- Consider whether the public unjustly persecuted the company, acted as a new form of watchdog, or played some other role altogether.
- Post your article and a brief overview of the publics social media response.