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Saudi Electronic University Sugar Sweetened Beverages Consumption Behavior Questions

Saudi Electronic University Sugar Sweetened Beverages Consumption Behavior Questions

Question Description

I’m working on a marketing question and need guidance to help me learn.


  1. Think about the various softdrinks that you know from the local market and chose any 3 out ofthat (e.g. Coca-Cola, Pepsi, 7-Up, MirindaCitrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia,Rani Pulp Drinksetc.).Critically Examine how do these various brands position themselvesin the Saudi market? (2Marks: Minimum 250 Words)

  1. Supposeyou wants to open a new restaurant of your choice in the localmarket. Based on the chapter concepts, critically Examine thefollowing questions.
  1. Whatare some secondary sources of information that you might use toconduct the research on potential new locations? Describe how thesesources might be used?
  2. Describeone method that you may use to gather primary research onprospective locations.
  3. Asper your understanding which kind of research you should make first?Why?

(3Marks: Minimum 350 Words)


  1. YourExamples should be relevant to the local Market of Saudi Arabia.
  2. Validateyour Answers with Minimum 2 References (Research Article/BookChapters/Reviewed Journals etc.) for each question.
  3. ReadCarefully the above general Guidelines before submitting yourAssignment.






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