I’m working on a marketing question and need guidance to help me learn.
- Think about the various softdrinks that you know from the local market and chose any 3 out ofthat (e.g. Coca-Cola, Pepsi, 7-Up, MirindaCitrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia,Rani Pulp Drinksetc.).Critically Examine how do these various brands position themselvesin the Saudi market? (2Marks: Minimum 250 Words)
- Supposeyou wants to open a new restaurant of your choice in the localmarket. Based on the chapter concepts, critically Examine thefollowing questions.
- Whatare some secondary sources of information that you might use toconduct the research on potential new locations? Describe how thesesources might be used?
- Describeone method that you may use to gather primary research onprospective locations.
- Asper your understanding which kind of research you should make first?Why?
(3Marks: Minimum 350 Words)
- YourExamples should be relevant to the local Market of Saudi Arabia.
- Validateyour Answers with Minimum 2 References (Research Article/BookChapters/Reviewed Journals etc.) for each question.
- ReadCarefully the above general Guidelines before submitting yourAssignment.