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San Jose State University Persuasive Message Appreciation Letter

San Jose State University Persuasive Message Appreciation Letter

Question Description

After reviewing the chapter on Writing Persuasive Messages, compose a letter that will be:

  • formatted in block style addressing a specific, narrow audience (avoid a large general audience such as “The U.S. Government”)
  • focused on a specific issue that concerns your audience (your purpose is to persuade)
  • around 500-600 words (2 pages okay)
  • supported by at least one reliable source and cited in APA style (Links to an external site.)

In the letter, you will either:

  • express a concern or problem, then suggest an action or solution (use an indirect approach)


  • persuade an employer to adopt a new approach or policy in the workplace (indirect approach)


  • pitch a product or service to a target audience (use the AIDA model)

Even though this is a hypothetical letter, you need to write from a real context, with a real audience and purpose in mind. Do not copy from boilerplate letters found on the internet or elsewhere (plagiarism).

You will earn credit for this first draft by submitting a file, then completing a peer review after the due date.

See this sample student letter. (Do not copy the topic.)

Use this letter template — download the file. Cite your source in text + use a footnote for the full citation.

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