I’m working on a marketing practice test / quiz and need guidance to help me understand better.

1. Global growth in the use of mobile is such that:

   		a. more than one-third of the world’s people use mobile.
   		b. mobile is now used uniformly around the world.
   		c. 25% of the world’s people use mobile.
   		d. 100% of the world’s population of 18-34 year olds use mobile.
   		e. more than half of the world’s people use mobile.

2.5 points

QUESTION 2

1. What is a photo sharing site?

   		a. A website that allows users to upload photos for public or private viewing.
   		b. A website that monetizes user generated photos and images.
   		c. A website that lets you upload photos from your mobile phone.
   		d. A website that provides stock photography.
   		e. A website with photos that lets viewers download them.

2.5 points

QUESTION 3

1. What is behind the growth in photo sharing?

   		a. The growth of Facebook and its photo sharing tools.
   		b. Companies recognize it can be an effective marketing strategy.
   		c. The growth of smartphones.
   		d. The growth of sites like Flickr make it much easier.
   		e. The growth of digital cameras.

2.5 points

QUESTION 4

1. The most popular communication app outside of the U.S. is:

   		a. WhatsApp.
   		b. email.
   		c. SMS.
   		d. Farmville.
   		e. none of these is correct.

2.5 points

QUESTION 5

1. Why should a white paper include visual aids, short paragraphs, and informative titles?

   		a. To ensure it is easy for readers to scan.
   		b. Readers like to see text in big blocks.
   		c. Because it is usually not printed.
   		d. Many readers choose white papers based on how they look.
   		e. A catchy title can help snare a reader.

2.5 points

QUESTION 6

1. Why should a white paper include visual aids, short paragraphs, and informative titles?

   		a. To ensure it is easy for readers to scan.
   		b. Readers like to see text in big blocks.
   		c. Because it is usually not printed.
   		d. Many readers choose white papers based on how they look.
   		e. A catchy title can help snare a reader.

2.5 points

QUESTION 7

1. White papers are generally intended to:

   		a. position a brand.
   		b. be shared in order to go viral.
   		c. help consumers before they make a purchase.
   		d. provide post-purchase technical support.
   		e. survey a target audience.

2.5 points

QUESTION 8

1. The text identifies what mistake companies make with white paper and e-book marketing?

   		a. Treating them as a pure marketing platform.
   		b. Identifying and explaining all acronyms.
   		c. Not properly considering their target audience.
   		d. Writing about topics that are not part of their core competency.
   		e. Including too many images and visual aids.

2.5 points

QUESTION 9

1. Why are interviews important when writing a white paper?

   		a. They help support the premise of the white paper.
   		b. They keep the white paper interesting.
   		c. They may provide new information that is not widely known.
   		d. They help tell a better story.
   		e. They provide third party credibility.

2.5 points

QUESTION 10

1. Among the losers in the shift to mobile are:

   		a. tablets.
   		b. desktop pcs.
   		c. television.
   		d. A through C.
   		e. B and C only.

2.5 points

QUESTION 11

1. Forrester Consulting argues that the mobile customer experience is created in micro-moments throughout the day, and listed all of these except:

   		a. want to show.
   		b. want to go.
   		c. want to know.
   		d. want to buy.
   		e. want to do.

2.5 points

QUESTION 12

1. An article differs from a blog in what way?
   

   		a. They are the same, only a blog post is posted only on your own website.
   		b. Articles have a more prominent sales message.
   		c. An article is longer and goes into more detail.
   		d. There is more keyword research needed for a blog post.
   		e. A blog cannot be formatted as a PDF.

2.5 points

QUESTION 13

1. What was the Digg moment?

   		a. The Paris Hilton cell phone incident.
   		b. Its lack of editors.
   		c. A major site redesign and policy changes.
   		d. Its constant focus on technology news.
   		e. Digg’s refusal to alter its voting technology.

2.5 points

QUESTION 14

1. The first photo sharing site was:

   		a. Photobucket.
   		b. Snapfish.
   		c. Flickr.
   		d. Facebook.
   		e. Webshots.

2.5 points

QUESTION 15

1. Which statement is true?

   		a. It is most effective for a company to focus all efforts on a single photo sharing site.
   		b. A clear call to action on all posted photos helps drive website traffic.
   		c. All photos posted on sharing sites must contain original content.
   		d. Due to its restrictive nature, Creative Commons licensing should be avoided.
   		e. Tagging images with relevant keywords helps users find images easier.

2.5 points

QUESTION 16

1. What is the most important factor in an article’s success on a social news site?

   		a. The article title.
   		b. The popularity and reputation of the article submitter.
   		c. The level of discussion surrounding the article.
   		d. The social news site that is selected for a specific target audience and topic.
   		e. The quality of the content.

2.5 points

QUESTION 17

1. What content is important to include in a white paper?

   		a. Information on a product’s functionality and its benefits.
   		b. A strong sales message.
   		c. Visual aids in the form of charts and graphs.
   		d. Industry specific acronyms and marketing phrases.
   		e. All the technical details of a product or technology.

2.5 points

QUESTION 18

1. Location-based technology use is increasing in:

   		a. laptops.
   		b. handheld computers.
   		c. retail applications.
   		d. professional networks.
   		e. social networks.

2.5 points

QUESTION 19

1. In addition to stand-alone discussion boards, all of these sites include discussion boards as part of their features except:

   		a. Microsoft Windows Live.
   		b. All of these sites include discussion boards.
   		c. Yahoo.
   		d. LinkedIn.
   		e. Google.

2.5 points

QUESTION 20

1. Which statement is true?

   		a. Q&A sites are an effective medium to demonstrate thought leadership and expertise.
   		b. Consumers trust discussion forums more than Q&A sites.
   		c. It is difficult to build trust on a Q&A site.
   		d. Networking is less effective on a Q&A site than on a social news site.
   		e. Q&A sites are ideal for product promotion.

2.5 points

QUESTION 21

1. The Library of Congress used which photo sharing website?

   		a. Photobucket
   		b. Webshots
   		c. Pinterest
   		d. Flickr
   		e. Instagram

2.5 points

QUESTION 22

1. Which of the following social news sites takes a humorous view of the news?

   		a. Fark
   		b. Upworthy
   		c. Reddit
   		d. Buzzfeed
   		e. Digg

2.5 points

QUESTION 23

1. Imgur appeals mostly to:

   		a. the Library of Congress.
   		b. users who do not wish to pay for photo storage.
   		c. those who appreciate storytelling.
   		d. former Webshots customers.
   		e. smartphone users because of its mobile interface.

2.5 points

QUESTION 24

1. Which photo sharing website was first used by the White House official photographer?

   		a. Webshots
   		b. Flickr
   		c. Facebook
   		d. Google
   		e. Photobucket

2.5 points

QUESTION 25

1. Regarding the process of purchasing, the “upper funnel” is:
   

   		a. the payment process.
   		b. the last step prior to purchase.
   		c. the early activities like comparing.
   		d. seeking the advise of another purchaser.
   		e. seeking the advice of a friend.

2.5 points

QUESTION 26

1. What is a worry that companies may have about sharing photos?

   		a. Trade secrets may be uncovered through the images they share.
   		b. Their photos may be used inappropriately.
   		c. Users may tag the photos incorrectly.
   		d. They may not receive comments on all photos.
   		e. Their photos may be stolen by the competition.

2.5 points

QUESTION 27

1. Using beacons, retailers are doing all of this except:

   		a. customers can check out using their phones upon leaving the store.
   		b. customers choose products online, and receive information about where to find them.
   		c. customers choose their products online, and they are ready in the store for pickup.
   		d. noting a customer’s proximity to the store, and perhaps offering promotions.
   		e. as the customer leaves the store, a parking valet brings the customer’s car to the door.

2.5 points

QUESTION 28

1. What is a social news site?

   		a. A site that lets users submit links to news stories or other web pages to be ranked and displayed.
   		b. A site where users can select content from an assortment of major news outlets.
   		c. A discussion forum that discusses recent and relevant news stories.
   		d. A social network that focuses on recent and relevant news stories.
   		e. A site that lets users submit links to sites that they find interes Our Service Charter 1. Professional & Expert Writers: Executive Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers. 2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers. 3. Plagiarism-Free Papers: All papers provided by Executive Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism. 4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Executive Papers is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading. 5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses. 6. 24/7 Customer Support: At Executive Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime. Format and Features Approximately 275 Words/Page All Paper Formats (APA, MLA, HARVARD, CHICAGO/TURABIAN) Font 12 pt. Arial/ Times New Roman Double & Single Spacing Free Bibliography Page Free Title Page 1-inch Margin on All Sides Our Advantages Best Prices in The Market (Starting At $6/Page) Delivery at Any Time (24/7) 0% Plagiarism Rate Highly Qualified Writers Free Revisions Within A 30 Day Period We Do Not Reject Hard/ Or Technical Assignments Flexible Pricing and Great Discount Programs Useful Links Home About Us Services Prices How It Works Privacy Policy Contact Us Facebook Twitter Google+ LinkedIn Menu Home About Us Services Prices Guarantees Contact Us Free resources Free Essays Essay tips Essay types Plagiarism Checker Free Essays   Dissertation help Free consultation Essay examples Buy essay Dissertation assistance Free dissertations Coursework help   Email support@writeship.com   Executivepapers.org ©2021 All rights reserved. Terms of use | Privacy Policy