I’m working on a marketing discussion question and need guidance to help me study.
Nike, Reebok, and Converse are strong competitors in the athletic shoe market. The three use different advertising and marketing strategies to appeal to their target markets. Use one of the search engines on the Internet to identify information on this market. Go to the websites for these three companies (www.Nike.com; www.Reebok.com; www.Converse.com). Gather background information on each, including its target market and market share. Design a questionnaire based on this information and survey a sample of students. Explain the different perceptions of each of these three companies, their shoes, and related aspects.