I’m working on a economics question and need a sample draft to help me understand better.

You will read two books about entrepreneurs or companies and answer questions about these books (separately)

Questions for BOTH Books

Each section must be numbered.

1. A brief summary of the book. (10pts)

2. What do you think the entrepreneur did wrong? (10pts)

3. What did the entrepreneur do right? (10pts)

4. How would you have done things if you were in their position? (No matter how much they achieved, I

am sure there is something you would have done differently.) Do NOT use the same things as in

question 2. (10Pts)

5. What economic principles (things you learned in this course) were used in this business? Use

examples from the book. (Not a list!) (30 points)

6. What did you get out of this book. (10pts)

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– any book on the list in Session 1 that is NOT about Wal Mar

The first Entrepreneur will be Sam Walton. You must any BOOK about Sam Walton, below are some examples of books you could read
• Made in America: Sam Walton, My Story Sam Walton, John Huey

In Sam We Trust: The Untold Story of Sam Walton and How Wal-Mart is Devouring America

Up against the Walmarts: How your Business Can Prosper in the Shadow of the Retail Giants

Don Taylor, Jeanne Smalling Archer

The Wal-mart Way: The Inside Story of the Success of the World’s Largest Company

Donald Soderquist, Don Soderquist

Walmart in China: Anita Chan

___________________________________

You may choose the second book from the assigned list below.

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

The Airbnb Story by Leigh Gallagher

Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer

Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal by Nick Bilton

Dapper Dan: Made in Harlem: A Memoir

by Mark Cuban

How to Win at the Sport of Business: If I Can Do It, You Can Do It

by Mark Cuban

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea or

Netflixed: The Epic Battle for America’s Eyeballs by Gina Keating

The Upstarts: Uber, AirBnb and the Killer Companies of the new Silicon Valley are changing the

World.

The Everything Store: Jeff Bezos and the Age of Amazon

Shoe Dog: A Memoir by the Creator of Nike

Dapper Dan: Made in Harlem: A Memoir

The Magnolia Story Chip and Joanna Gaines ( HGTV)

Threads: My Life Behind the Seams in the High-Stakes World of Fashion Joseph Abboud

( UMASS/Boston Grad )

Ben and Jerry’s: The Inside Scoop; How Two Real Guys Built a Business with a Social…Fred Lager

Papa: The story of Papa John’s Pizza-John H. Schnatter

Grinding it out : The making of McDonald’s- Ray Kroc

Four Sseasons: The story of Business Philosophy- Isadore Sharp

Without Reservations: How a Family Root Beer Stand Grew into a Global Hotel Company – J.W.

Marriott Jr.

Mcdonald’s: Behind the Arches – John F. Love

Marvin Traub: Like No Other Career – Marvin Traub

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the WorldFrederick Allen

Playing to Win: Jerry Jones and the Dallas Cowboys – David MageeAntonio;

Barbie and Ruth , The story of the World’s Most Famous Doll

Robin Gerber

Toy Monster Oppenheimer

Revolution in a Bottle : How TerraCycle Is Redefining Green Businessby Tom Szaky, Paul Hawken

House of Mondavi : The Rise and Fall of an American Wine Dynastyby Julia Flynn Siler

The Widow Clicquot : The Story of a Champagne Empire and the Woman Who Ruled Itby Tilar J.

Mazzeo

H.J. Heinz : A Biographyby Quentin R. Skrabec, Jr.

Sweet and Low : A Family Storyby Rich Cohen

The Essence of Provence: The Story Of L’Occitane

First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

Darren RovellFlying High: How JetBlue Founder and CEO David Neeleman Beats the

Competition… Even in the World’s Most Turbulent Industry

James Wynbrandt

James Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry

Barbara S. Peterson Wynbrandt

Comic Wars: Marvel’s Battle for Survival

Dan Raviv

The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural

Phenomeon

Len Lewis

FedEx Delivers: How the World’s Leading Shipping Company Keeps Innovating and

Outperforming the Competition

Madan Birla

Comcasted: How Ralph and Brian Roberts Took over America’s TV, One Deal at a Time

Joseph N. DiStefano

Copies in Seconds: How a Lone Inventor and an Unknown Company Created the Biggest

Communication Breakthrough since Gutenberg–Chester Carlson and the Birth of Xerox

David Owen

Copy This!: Lessons from a Hyperactive Dyslexic Who Turmed a Bright Idea into One of

America’s Best Companies

Paul Orfalea, Ann Marsh, With Ann C. Marsh

The Pampered Chef: The Story of One of America’s Most Beloved Companies

Doris Christopher

The John Deere Legacy

Don MacMillian, With Wayne G. Broehl, Foreword by Charles Velie James

The John Deere Way: Performance that Endures

David Magee

On Target , How the World’s Hottest Retailer Hit a Bull’s-eye – Laura Rowlwy

Time to Make the Donuts – William Rosenberg (Dunkin Doughnuts)

Making Dough – Krispy Kremes’ Sweet success Kzanjian & Joyner

Exploding, The highs, hits, hypes, heroes and hustlers of the Warner Music Group – Stan Cornyn

with Paul Scanlon

The Operator, Builds, David Geffen, Buys and Sells the New Hollywood – Tom King

Shameless Exploitation in Pursuit of the Common Good – Paul Newman and A.E. Hotchner

Golden Arches East , McDonalds in East Asia – James L. Watson

Life and Def – Russell Simmons

The Perfect Store – Inside E Bay – by Adam Cohen

Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia – Christopher M. Byron

Quest for the Best – Stanley Marcus

The Bitter End: Hanging out at America’s Nightclub – Paul Colby,Martin Fitzpatrick

The Cookie Never Crumbles – Wally Amos, Eden-Lee Murray, Foreword by Neale Donald Walsch

The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed

Sara Gay Forden

The Deal Maker: How William C. Durant Made General Motors – Axel Madsen

Women Entrepreneurs Only: 12 Women Entrepreneurs Tell the Stories of Their Success

Gregory K. Ericksen, Ernst & Young

The Marshall Fields: The Evolution of an American Business Dynasty

Steve Case: American Online Pioneer – Ruth Ashby

Giants of Enterprise: Seven Business Innovators and the Empires They Built – Richard S. Tedlow

Betting It All: The Technology Entrepreneurs – Michael S. Malone,Foreword by Jim Morgan

Direct from Dell; Strategies That Revolutionized an industry – Micheal Dell

Dot Bomb: My Days and Night at an Internet Goliath – David Kuo

Jack: Straight from the Gut – Jack Welch, John Byrne

Longaberger, An American Success Story – David Longaberger

Michael Jordan and the New Global Capitalism – Walter La Feber

New New Thing: A Silicon Valley Story – Michael Lewis

Sister CEO – Cheryl Broussard

The Taco Titan: The Glen Bell Story – Debra Lee Baldwin

Wireless Nation: The Frenzied Launch of the Cellular Revolution in America – James Murray

Martha, Inc: The Incredible Story of Martha Stewart – Christopher Byron

The Business of Wedding Photography – Ann Monteith

Sony, The Private Life – John Nathan

The Rise and Fall of the House of Barneys – Joshua Levive

Burger King: Jim Mclamore & the Building of an Empire -J. McLamore

Master of the Game: Steve Ross & the Creation of Time Warner – Connie Bruck

Obsession: The Lives & Times of Cavin Klein Steven Gaines – Sharon Churcer

Dave’s Way – R. David Thomas

The Making of a Blockbuster: How Wayne Huizenga Built a Sports & Entertainment Empire from

Trash, Grit

This Business Has Legs: The inside Story of the Infomercial Entrpreneur Who Turned the ThighMaster into a Household Name – Peter Bieler, Suzanre Costas

Body & Soul: P with Principles – the Amazing Success Story of Anita Roddick

Anita Roddick, Irene Prokop

The New Color of Success : Twenty Young Black Millionaires Tell How They’re Making It.

Niki Butler Mitchel, Earl Graves (separate questions for this book)

Built from Scratch: How a couple of Regular Guys Grew the Home Depot from Nothing to $ 30

Billion – Bernie Marcus Et al

Against All Odds: The Entrepreneurs Who Followed Their Hearts and Found Success (Black

Enterprise Series) – Wendy Harris, Wendy Beech (separate questions for this book)

Dream Merchants and Howboys, Mavericks, Nutters and the Road to Business Success

Barry J. Gibbons (separate questions for this book)

Soap Opera: The Dark Side of Proctor & Gamble-the Company That Brings You Crest, Ivory,

Pampers Tide – Alecia Swasy (separate questions for this book)

The Rain on Macy’s Parade: How Greed, Ambition & Folly Ruined America’s Greatest Store

Jeffrey A. Trachtenberg

Like No Other Store : The Bloomingdale’s Legend & the Revolution in American

Marketing Marvin S. Traub

Black Entrepreneurs in America: Stories of Struggle & Success – Michael D. Woodard

Steel Titan: The Life of Charles M. Schwab

Anthony T. Rossi, Christian and Entrepreneur; The Story of the Founder of Tropicana

Sanna B. Rossi

Samuel Bronfman: The Life and Times of Seagmm’s Mr. – Sam Michael Robert Marrus

Spirit to Serve: Marriott’s Way – J. Marriott, Kathi Brown

The Tiffany Fortune: And Other Chronicles of a Connecticut Family – Alfred M. Bingham

Ted Turner: It Ain’t as Easy as It Looks – Porter Bibb, P. Bi

John H. Johnson, “the Man from Ebony” (Wizards of Business)

Succeeding against the Odds: The Inspiring Autobiography of One of America’s Wealthiest

Entrepreneurs – John H. Johnson, Lerone Bennett

Half Luck & Half Brains: The Kemmons Wilson Holiday Inn Story – Kemmons Wilson, Robert Kerr

Crisis in Candyland: Melting the Chocolate Shell of the Mars Family Empire – Jan Pottker

Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time – Howard Schultz

Inside the Magic Kingdom – Thomas K. Connellan (separate questions for this book)

Aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for

the Web – Kara Swisher

At Any Cost: Jack Welch, General Electric, and the Pursuit of Profit – Thomas F. O’Boyle

Bowerman and Knight: Building the Nike Empire – Keith Elliot Greenberg, Bruce S. Glassman

(Editor)

Cereal Tycoon: Henry Parsons Crowell Founder of the Quaker Oats Company – Joe Musser

Disney the Mouse Betrayed – Peter Schweizer, Rochelle Schweizer

Bob Ortega

Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO

Robert Slater (New Welch book coming soon)

Kellogg’s William Gould

Mean Business: How I Save Bad Companies And Make Good Ones Great

Albert J. Dunlap, Bob Andelman

Popcorn King: How Orville Redenbacher and His Popcorn Charmed America – Len Sherman

The Difference Between God and Larry Ellison – Mike Wilson

The Emperors of Chocolate: Inside the Secret World of Hershey and Mars – Joel Glenn Brenner

Titan: The Life of John D. Rockefeller, Sr. – Ron Chernow

Built on Chocolate: The Story of the Hershey Chocolate Company – James D. McMahon

Minding the Store: A Memoir: Facsimile Edition for Neiman Marcus 90 Years – Stanley Marcus

Richard Branson, Virgin King: Inside Richard Branson’s Business Empire – Tim Jackson

Texas Merchant: Marvin Leonard and Fort Worth – Victoria L. Buenger, Walter L. Buenger

The Filenes – George E. Berkley, Adolph Caso

Marvin Traub: Like No Other Career – Marvin Traub

Billions of Entrepreneurs: How China and India Are Reshaping Their Futures–and Yours – Tarun

Khanna

Grinding It Out: The Making Of McDonald’s – Ray Kroc

H. J. Heinz: A Biography – Quentin R Skrabec

Toy Monster: The Big, Bad World of Mattel – Jerry Oppenheimer

Factory Man: How Jim Harbour discovered Toyota’s quality and productivity methods and

helped the U.S. auto industry get competitive – James E. Harbour

Upstart Start-Ups!: How 25 Young Entrepreneurs Overcame Youth, Inexperience and Lack of

Money to Create Thriving Businesses – Ron Lieber, Suzanne Oaks (separate questions for this

book)

Vitamin Enriched: A Mega Prescription for Wealth and Health from the Founder of Rexall

Sundown, Inc. – Carl DeSantis, Donald M. Platt

Work in Progress – Michael D. Eisner, Tony Schwartz

Andrew Grove and the Intel Corporation – Jeremy Byman

Arthur D. Little: A Little Goes a Long Way – Wet Feet Press Staff

Fascinating Walt Disney – Stephen Schochet

John Harold Johnson, the Man Who Wouldn’t Take No for an Answer – Bertram T. Knight

Max Factor: The Man Who Changed the Face of the World – Marianne Morino, Robert Salvatore

Richard Warren Sears: ICON of Inspiration – Frederick Asher

The Legend of Eddie Bauer – Robert Spector, Ceila D. Robbins

Donna Karan – Sherill Tippins, Richard G. Young (Editor)

Fandango: The Story of Two Guys Who Wanted to Own a Restaurant: Fortunately One Knew

What He Was Doing – Alan F. Shugart, Patrick Tragenza (Illustrator)

Silicon Sky: How One Small Start-up Went over the Top to Beat the Big Boys into Satellite

Heaven

Gary Dorsey