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Montana State University Billings AMC Strategic Decisions Case Study

Montana State University Billings AMC Strategic Decisions Case Study

Question Description

one question is

The current Global Pandemic has caused many industries to change strategies. AMC theaters initially shut down in March of 2020 and then some movies were offered as digital first instead of at theaters. When AMC started opening some locations in August of 2020 many films had delayed their opening dates because of the pandemic. AMC currently is showing some new films as they are available but has also started offering showings of older movies to supplement the options for theater-goers since new films have been sparse. One additional option has been to rent the entire theater for groups of 20 to ease consumer concerns with the pandemic.  If you were involved as a decision  maker at AMC, what would your suggested focus be for this point in time as the pandemic continues? Are there additional strategy areas or shifts AMC could make to help avoid Chapter 11 bankruptcy?

Use only your own words and the book

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