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MKTG 583 Montclair State University Omnichannel Retailing Pricing Strategies Q&A

MKTG 583 Montclair State University Omnichannel Retailing Pricing Strategies Q&A

Question Description

I’m working on a business question and need an explanation to help me study.

Based on your understanding of retail pricing strategies, answer the following questions with as many details as possible in 2 pages.

  • Dynamic Pricing is a rising trend within retailers. Other than the retailers mentioned in your readings, find about other retailers that are experimenting with Dynamic Pricing? Elaborate on their dynamic pricing strategies.
  • How would you differentiate Dynamic Pricing with Personalized Pricing?
  • How can an omni-channel retailer take advantage of a Dynamic Pricing strategy and still maintain price consistency across its channels?
  • Do you think Dynamic Pricing is here to stay or Personalized Pricing? Which strategy provides more value to customers?

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