Question Description
I’m working on a business question and need an explanation to help me study.
Based on your understanding of retail pricing strategies, answer the following questions with as many details as possible in 2 pages.
- Dynamic Pricing is a rising trend within retailers. Other than the retailers mentioned in your readings, find about other retailers that are experimenting with Dynamic Pricing? Elaborate on their dynamic pricing strategies.
- How would you differentiate Dynamic Pricing with Personalized Pricing?
- How can an omni-channel retailer take advantage of a Dynamic Pricing strategy and still maintain price consistency across its channels?
- Do you think Dynamic Pricing is here to stay or Personalized Pricing? Which strategy provides more value to customers?