You will be creating a marketing plan over the duration of this course. For the first segment of this final project, you will submit for approval a company that you will examine to complete the final Marketing Plan. You can select a well-known company, one in your community, a non-profit, one you work for, or an organization you belong to or support. See the file attached above for specific details and the grading criteria that will be used for this assignment.
Marketing Plan Worksheets: For your convenience and a detailed explanation of the 4-part project, please see theMarketing Plan WorksheetsMarketing Plan Worksheets – Alternative FormatsSee attached rubric for grading criteria.