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MAR 4503 Florida International Customer Decision Making Process Discussion

MAR 4503 Florida International Customer Decision Making Process Discussion

Question Description

I’m working on a marketing writing question and need a sample draft to help me understand better.

From the readings in Boundless Marketing (Links to an external site.), reflect on a recent purchase you made.

  • Using the 5 Consumer Decision steps explained here, explain how or if you went through each step for the recent purchase. (The five consumer decision steps are: problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior)
  • Discuss the external and internal influences for the purchases.
  • Explain whether it was a high involvement or low involvement purchase.

Respond to two posts by adding further clarification of the process explained.

Requirements: 400-500 words

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