I’m working on a marketing writing question and need a sample draft to help me understand better.
From the readings in Boundless Marketing (Links to an external site.), reflect on a recent purchase you made.
- Using the 5 Consumer Decision steps explained here, explain how or if you went through each step for the recent purchase. (The five consumer decision steps are: problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior)
- Discuss the external and internal influences for the purchases.
- Explain whether it was a high involvement or low involvement purchase.
Respond to two posts by adding further clarification of the process explained.
Requirements: 400-500 words