Purpose of Assessment
Assess an organizations culture to improve alignment between the culture, mission, vision, values, and strategies.?You will be measured on how you assess the organizations culture as well as how your proposed decisions for improvements align to the organizations mission, vision, values, and strategies.
In a 7- to 10-slide presentation with visuals and speaker notes to the leadership of the organization you chose to explore in Week 1 ( digital marketing), complete the following:
- Assess the current culture within the organization at the time of your experience.
- Develop the Change Management Plan using Kotters 8-Step model.
- Determine the desired outcome as a result of the proposed change.
- Analyze the alignment between the organizations, mission, vision, values, strategies, and the proposed Change Management Plan.
Submit your assignment.