I’m working on a marketing report and need a sample draft to help me study.
Basic market segmentation criteria; customer/prospect
TARGET MARKET: WHY HAVE YOU CHOSEN THIS MARKET OPPORTUNITY? (What are the Macro-trends (economics, demographics, social-cultural, technological, geo-political/legal) that have a favorable impact on your decision?)
Target market: They target groups that are enthusiastic to experience new things, concerned about environmental protection, and lack sensitivity to product price, so as to convey the brand’s differentiated image of high-end, fashion and environmental protection.
Technological: The first to enter the electric vehicle field, all components are designed based on the underlying structure of the battery pack. Their products are characterized by low cost and high performance. Combined with the company’s accumulation in power generation energy storage, battery factory, and charging pile construction and other aspects, constitute a complete electric vehicle industry closed loop.
The background of this report is that you need to find a new product for Tesla in the Target Market.Then our target product is Scooter, please write around this.Here are some ideas for what you can write about.You can add these points to the report.
IDEA:The market for electric scooters is growing around the world, with the majority of demand coming from China, Europe and the United States.For commuters looking for a way to speed their last mile to home or workFor younger age groups, low-cost substituteFor users who value lightweight, convenient and foldable characteristics.
Please write about the above points.
Write a total of 1.5 pages of the report. And i also need a outline.