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Washington State University The Producer of Barbie Dolls and Accessories Paper

Washington State University The Producer of Barbie Dolls and Accessories Paper

Question Description

I’m working on a economics exercise and need guidance to help me learn.

Suppose Mattel, the producer of Barbie dolls and accessories (sold separately), has two types of consumers who purchase its dolls: low-value consumers and high-value consumers. Each of the low-value consumers tends to purchase one doll and one accessory, with a total willingness to pay of $80. Each of the high-value consumers buys one doll and two accessories and is willing to pay $156 in total.

Mattel is currently considering two pricing strategies:

• Strategy 1: Sell each doll for $40 and each accessory for $40
• Strategy 2: Sell each doll for $4 and each accessory for $76

In the following table, indicate the revenue for a low-value and a high-value customer under strategy 1 and strategy 2. Then, assuming each strategy is applied to one low-value and one high-value customer, indicate the total revenue for each strategy.

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